Never2Old4Games is a subscription site providing high-quality games for activities professionals who work with seniors in group settings. After over 10 years in business, the business owner wanted to revamp her website to create a new look, reduce her workload by creating a more automated selling process, and grow customers through integration with an email marketing system.
The new site includes:
- A database of over 2,000 games
- Ecommerce subscriptions including a renewable annual membership, a 4-month trial and discount coupons.
- Automatic addition of new subscribers into a MailChimp email marketing system.
- A Refer a Friend program integrated with the email marketing system.
- Email collection of potential subscribers through a sample game offering.