Never2Old4Games is a subscription site providing high-quality games for activities professionals who work with seniors in group settings. After over 10 years in business, the business owner wanted to revamp her website to create a new look, reduce her workload by creating a more automated selling process, and grow customers through integration with an email marketing system.

The new site includes:

• A database of over 2,000 games
• Ecommerce subscriptions including a renewable annual membership, a 4-month trial and discount coupons.
• Automatic addition of new subscribers into a MailChimp email marketing system.
• A Refer a Friend program integrated with the email marketing system.
• Email collection of potential subscribers through a sample game offering.